AUGUST 29, 2005
DPS CONTACT: PAULA SUSEMICHEL 317-574-4300 x245
PEMBROKE CONSULTING CONTACT: RANDY RYERSON 215-523-5700 X16

DPS Hosts Wholesale Distribution Technology Event Featuring Leading Distribution Expert Adam J. Fein, Ph.D. of Pembroke Consulting

INDIANAPOLIS -- August 29, 2005 -- DPS (Data Processing Services, Inc.), a software development, consulting, and services company dedicated to the wholesale distribution market, will host "Distribution Technology Trends: An Update", Tuesday September 20, 2005 from 8:45 a.m. to 11:45 a.m. at the Indiana State Museum in downtown Indianapolis. To reserve a seat at this event, contact Joyce Lucchetti at 317-574-4300 or 800-654-4689 or visit their website at www.dpslink.com.

The event features the wholesale distribution's leading expert Adam J. Fein, Ph.D. President of Pembroke Consulting, Inc. and author of the wholesale industry's best-selling future trends report Facing the Forces of Change: The Road to Opportunity published by the National Association of Wholesaler-Distributors (www.nawpubs.org). 

"We are excited to bring a world-recognized speaker such as Adam Fein to Indianapolis for this event. His highly regarded perspectives on technology trends for wholesale distributors should provide great food-for-thought," said DPS President Dan Barrow. 

During the session, Fein will share the major trends impacting wholesale distribution for the next five years and beyond. These trends include customer self-service, strategic sourcing, fee-based distribution, competition in logistics and fulfillment, and what key role technology will play going forward in the wholesale distribution business. 

"Technology is playing an increasingly important role in the wholesaler-distributors' business," said Pembroke Consulting President Adam J. Fein, Ph.D. "Small and mid-sized distributors need to take a close look at the systems they are investing in to ensure they can meet customer expectations and maximize productivity."

About DPS, Inc. 

Established in 1972, DPS, Inc. is a software development, consulting, and services company. DPS is headquartered in Indianapolis, Indiana, USA with an office in Chicago, Illinois. For more information on any DPS solution or service, visit the DPS website at www.dpslink.com or call 800-654-4689.

About Pembroke Consulting

Pembroke Consulting helps senior executives from manufacturing, wholesale distribution, and B2B technology companies build and sustain market leadership. The firm has offices in Philadelphia and Chicago. Visit www.PembrokeConsulting.com or call 215.523.5700 to learn more about the firm and its services.

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