Pembroke Consulting and NAW rally thought leaders to collaborate on new book examining the wholesale distribution industry's outlook for 2006 and beyond

PHILADELPHIA -- Today, Pembroke Consulting and the National Association of Wholesaler-Distributors' Distribution Research and Education Foundation released an all new book titled OUTLOOK 2006. This publication is an executive companion piece to the leading wholesale industry study Facing the Forces of Change: The Road to Opportunity.

To order OUTLOOK 2006 visit http://www.naw.org/outlook2006/ or call NAW at 202-872-0885.

"OUTLOOK 2006 is a diverse collection of insights from a power-packed group of 11 wholesale distribution industry analysts, authors, professors, and consultants. Each contributor uses the well-known Facing the Forces of Change study as a starting point," said Ron Schreibman, executive director for NAW's Distribution Research and Education Foundation. "The authors provide their assessments and predictions about the major trends in the wholesale industry and near-term pressing issues."

Topics covered by OUTLOOK 2006 include: strategic planning, increasing value to potential investors, improving employee relations, strengthening manufacturer-distributor relations, salesforce transformation, corporate branding, strategic communications, effectively employing technology, applying customer profitability data, and exploring outsourced logistics services.

The contributing authors to OUTLOOK 2006 are:

• Adam J. Fein, Ph.D., President, Pembroke Consulting, Inc. & Executive Editor
• Ken Ackerman, President, The Ackerman Company
• Mark Dancer, Vice President and Principal, Pembroke Consulting, Inc.
• Thomas P. Gale, President, Gale Media
• Brent R. Grover, President, Evergreen Consulting
• Dave Kahle, President, The DaCo Corporation
• F. Barry Lawrence, Ph.D., Industrial Distribution Program Coordinator and Director of the Thomas and Joan Read Center for Distribution Research and Education at Texas A&M University
• J. Michael Marks, Principal and Managing Partner, Indian River Consulting Group
• James C. Miller, Managing Director and Principal, Brown Gibbons Lang & Company
• Randolph P. Ryerson, Vice President and Principal, Pembroke Consulting, Inc.

ABOUT NAW-DREF

The National Association of Wholesaler-Distributors is the Washington, D.C.-based trade association that represents the wholesale distribution industry. NAW is active in government relations and political action, research and education and group purchasing. Visit www.naw.org to learn more.

ABOUT PEMBROKE CONSULTING

Pembroke Consulting helps senior executives from wholesale distribution, manufacturing and B2B technology companies build and sustain market leadership. To learn more about the firm and its services visit www.PembrokeConsulting.com. 

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