Sponsored Research
Dr. Adam J. Fein has been hired to design, execute, and create leading edge research projects for technology companies and trade associations. Our clients use the resulting reports to demonstrate thought leadership and as fulfillment items in marketing campaigns.
All research is authored by "Adam J. Fein, Ph.D., President, Pembroke Consulting, Inc.," allowing the sponsors to affiliate their brands with our well-respected thought leadership. At the sponsor's request, we will promote the research on our website, in our quarterly newsletter, and on our blogs. All downloads or fulfillment are directed to the sponsors, allowing our clients to generate substantial sales and marketing benefits.
Here are some examples of sponsored research conducted by Dr. Fein:
2010
Economic Outlook for Wholesale Distribution
Sponsor: IBM Corporation
This 20 page report contains charts and exhibits used in a November
2009 live webcast, along with detailed written commentary from Dr. Fein about
the interpretation and implications of each slide. IBM Corporation sponsored
the report and webcast as part of its industry marketing efforts. The report
generated five times more click-throughs than IBM's
other marketing offers, making
this project into an extraordinary lead generation effort.
Technology
in Distribution: Trends and Future Challenges Sponsor: Lawson Software
Lawson partnered with Dr. Fein to survey North American distribution
companies on their technology outlook for 2009. The research paper is used by
Lawson as part of its new customer acquisition marketing program.
Facing the Forces of
Change®: Lead the Way in the Supply Chain
Sponsor: NAW Institute for
Distribution Excellence
This project identifies future trends and strategic practices of wholesale
distribution companies within multiple supply chains. The NAW's Institute for
Distribution Excellence sells the research findings as a four-color, 170 page book written by Dr. Fein.
The book generated more revenue than any other NAW Institute publication during
the year it was released.
Get
the Bigger Picture on Growth
Sponsor: Lawson Software
This series of two reports –- Closing the Growth Gap and Growth
Strategies in Wholesale Distribution – identified tactics that domestic
and global wholesale distribution companies are using to maintain top-line
revenue growth. The papers are used by Lawson as part of its new customer
acquisition marketing program.
A Cross
Industry Study of Channel Data Automation
Sponsor: InfoNow
A leading software company retained Dr. Fein to study how their solution
addressed a range of operational sales and marketing problems facing
manufacturers. The research paper is used for new customer acquisition.