Sponsored Research

Leading technology companies and trade associations hire Dr. Adam J. Fein to design, execute, and create cutting-edge research projects. Clients use the resulting reports to demonstrate thought leadership and as fulfillment items in marketing campaigns.

All research is authored by "Adam J. Fein, Ph.D., President, Pembroke Consulting, Inc.," allowing the sponsors to affiliate their brands with our well-respected thought leadership.

At the sponsor's request, the research can be promoted on Pembroke Consulting's website, in its quarterly newsletter, and on the Drug Channels blog. All downloads or fulfillment are directed to the sponsor, allowing clients to generate substantial sales and marketing benefits.

Examples of sponsored research conducted by Dr. Fein include:

Economic Outlook for
Wholesale Distribution
Sponsor: IBM Corporation

IBM Corporation sponsored this report and a webcast featuring Dr. Fein as part of its industry technology marketing efforts. The report generated five times more click-throughs than IBM's other marketing offers, creating an extraordinary lead generation product.

Facing the Forces of Change^®:
Lead the Way in the Supply Chain
Sponsor: NAW Institute for Distribution Excellence

This project generated substantial revenues and industry thought leadership for the NAW Institute for Distribution Excellence. The research findings were published as a four-color, 170 page book that was purchased by thousands of companies.

A Cross Industry Study of Channel Data Automation
Sponsor: InfoNow

InfoNow, a leading software company, retained Dr. Fein to examine how their technology solutions addressed a range of channel marketing problems facing manufacturers across a wide variety of industries. This research paper was successfully used to demonstrate thought leadership and for new customer acquisition.