Hooray! We all made it through another 12 months. This year was stuffed with mega deals, political turmoil, the drug pricing blame game, generic market disruption, an ever-inflating gross-to-net bubble, and Amazon mania.
Through it all, Drug Channels was there to help you figure it out. I’m pleased to report that we had another record year. Drug Channels now has more than 20,000 subscribers, including nearly 5,000 @DrugChannels Twitter followers. (Follow me there for daily updates.)
Thank you, dear readers, for welcoming me into your inboxes and browsers each week. I’ve had a blast writing Drug Channels and also hope you had fun reading it. I’m grateful to our many sponsors and guest writers. Special thanks to the brave souls who posted comments and joined in the spirited discussions below the articles.
Here’s a bonus stocking stuffer: the Drug Channels Outlook: Things to Watch in 2018. These slides capture ideas I shared in my recent keynote presentation at CBI's Trade and Channel Strategies conference. It’s a sneak peek at some of next year's likely hot topics. I have also tucked in a few of my favorite personal photos from the past year.
We’ll post reruns for the balance of this week. But never fear: Drug Channels will return with new content in 2018! In the meantime, please enjoy our annual holiday tradition—a video greeting below from me and Paula, my wife and business partner in Drug Channels Institute.
Wishing you and your family health and happiness,
Adam
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