Did I just hear the gross-to-net bubble deflate a little bit?
This week, UnitedHealthcare announced that it would provide point-of-sale (POS) rebates to 7 million people enrolled in its fully insured commercial group benefit plans. Click here to read the press release.
UnitedHealthcare’s action is a big win for patients, though not (yet) a black swan event for pharmacies and pharmacy benefit managers (PBMs). As I explain below, it’s a small but significant move that will trigger new questions about drug prices, patients’ out-of-pocket costs, and channel economics.
I’m sure that SpongeBob SquarePants, honorary mascot of the gross-to-net bubble, is ready for change.
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